Louisville's Rick Pitino decided a long time ago that the media was there to serve him


Even in a week when he made things much worse for himself, Rick Pitino behaved the only way he knows how. Pitino was a big powerful guy thinking he could make the world do exactly what he told it to do. Or else. This is power Pitino has had and has wielded for a long time, given to him by team owners and school presidents and boosters and hangers-on and maybe even the priest at the end of the bench.

That power has also been given to him by the media, which has told him for two decades that he has insights into basketball that only a handful of geniuses have ever had. Up until now, Pitino always thought the media had it exactly right when the subject was his coaching. Now he doesn't like the way the story is being written, and so the media has to have it wrong.
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