The latest addition to the Britney Spears empire was unveiled this morning: a new cut in "3" that hit on all the hallmarks that have made the Britney brand strong for much of the last decade. Swedish producer Max Martin was behind the boards, the man who helped Britney craft such synthy-dance hits as "...Baby One More Time" and, more recently, "If U Seek Amy."And the message? The song stays close to the Spears playbook of sex and more sex, deflecting all attention away from her myriad controversies to put the focus squarely on the come-on. "Living in sin is the new thing," Spears coos in the lyrics, but the topic is old news for her.
The song is slick, but it's cold, and therefore in line with Spears' recent trek around the globe. Her Circus comeback tour was an elaborate stage get-up, one to prove that the franchise is alive and well, if alive and well is judged solely by dollar signs. Gymnasts, magicians and clowns put on a massively designed three-ring show, all while Spears shredded one glitter-soaked midriff-exposing outfit for another. read more
