Cracked Magazine, the 48-year-old national publication, officially re-launches today as a general humor magazine for 18- to 34-year-olds. Actor/comedian Michael Ian Black will serve as an Editor-At-Large. The first issue of the all-new Cracked features a spoof of ESPN's popular magazine, an article on celebrity idiots, a periodic table of the '80s and a variety of general humor pieces on pop culture, war and politics.The all-new Cracked leaves behind its illustrated past and debuts a new look, a new editorial direction and a roster of high-profile talent-including author/satirist Neal Pollack and writers from such popular shows as Saturday Night Live, The Daily Show and Chappelle's Show.
Acquired in 2005 by entrepreneur Monty Sarhan, Cracked spent the last year-and-a-half on hiatus while undergoing a total re-design and "re-imagining" as a humor magazine for a new generation. The all-new Cracked features articles, parodies, magazine spoofs, pranks, recurring columns and a completely new section called "But Seriously ... " with news, reviews and interviews covering the world of comedy.
The new Cracked has almost doubled in size-from 48 pages to 80 full-color pages on glossy paper. With a cover price of $3.99, the new CRACKED will be available nationwide. It is being distributed by Curtis Circulation, the largest distributor of magazines in North America.
Sarhan, who serves as CEO and Editor-in-Chief, discussed the magazine's new look and its re-launch. "We're extremely happy to debut the all-new CRACKED. And while the new CRACKED is different than its previous incarnation in many ways, it is the same in one essential way: our mission continues to be parodying politics, pop culture and society. The way in which we go about fulfilling that mission is what is entirely new and different," said Sarhan. "The new Cracked is smart, relevant, sarcastic, clever and biting. Our goal is 'intelligent irreverence,' and we have evolved Cracked into a best-of-breed humor magazine."
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