In the early morning hours, True North Sports and Entertainment and the Atlanta Spirit Group finally signed off on a deal that will see the Thrashers move to Winnipeg, returning NHL hockey to the Manitoba capital for the first time in 15 years.
The announcement was met with euphoria by hockey fans in Winnipeg. Thousands gathered in the downtown area to celebrate today’s announcement – the majority of them decked out in Winnipeg Jets garb.
The inked had barely dried on the transaction when True North launched into their sales pitch for season’s tickets. An aggressive season ticket campaign is underway as you read this, cleverly titled “Drive to 13.” The goal is to sell 13,000 season tickets before the puck drops next fall. Manitoba Moose season ticket holders will have first access to tickets and the rest of the population will be able to secure season’s seats beginning on Saturday.