The Interwebs’ fascination with the mass infidelities of golf legend Tiger Woods has sparked a surge in traffic for fleeting search giant Yahoo!, the firm’s chief executive Carol Bartz said on Tuesday. 
According to Bartz and The Wall Street Journal, the sex scandal of the world’s first billion-dollar athlete is affecting Yahoo!’s search traffic in a major way.“God bless Tiger,” Bartz quipped while discussing user traffic and display advertising at the UBS Investment Bank’s annual Global Media and Communication Conference in New York City this afternoon.
